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Social Media Student Ambassador Guide

Everything you need to empower your social media strategy with student UGC. Extend your reach, increase engagement, and reinforce your content pipeline with your student’s voices.

Social Media Student Ambassadors Program Preview

Join the Ranks of Successful Universities Working With Social Media Student Ambassadors!

Recruitment & Selection

Attract, select, and recruit the right students representing your institution and connecting best with your student body.

Perks & Compensation

Find the right mix of benefits and perks to attract applicants and bring value to your students.

Content Strategy

What will your social media student ambassadors post? To what social channels? How often?

Setting Ground Rules

Learn which rules and guidelines should be in place to protect your students and brand.

Dealing with Issues

More than thick skin is needed. Learn what issues can happen and be ready to tackle and solve them head-on.

Content Ideas

Students can do so much for your university! Know how to guide them and get some ideas of what they can do.

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Joel & FIU's Roary The Panther

Hi! I’m Joel Villarini – Director of Social Media at Florida International University

I’m a digital & social media marketing and communications professional with over 20 years of experience in agency and in-house settings. I’ve worked with recognized brands such as Dr Pepper, The Home Depot, Avocados from México, Southwest Airlines, Idol, and Miss Universe entertainment franchises. My areas of expertise include performance analytics, digital strategy, Hispanic marketing, and social media management at scale.